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Who is Darren Addison?

Darren is the founder, director, and principal consultant at Strategy Illustrated.

He is a pioneer of information graphics, using his unique visual communication platform to connect people with strategy for thirty years.

He is, arguably, Australia’s most experienced strategy engagement professional.

His expertise in translating organisational strategy into visual frameworks and narratives is recognised here and internationally.

The list of clients Darren has worked with reads like a who’s who of Australian industry heavyweights, including Apple, McDonald’s, Qantas, Rio Tinto, NAB, ANZ, Westpac, St George, AMP, Zurich, Vodafone, and Lion Nathan.

His public sector clients include the ATO, ADF, Centrelink, WorkCover, and CSIRO.

Strategy communication and engagement are notoriously difficult to do well. Darren works closely and collaboratively with his client’s leadership team using a proven process that consistently delivers improved communication outcomes.

Why is engaging people in 
Strategy so challenging?

Strategy is one of those words that makes eyes glaze over.

Of course it’s important to have a strategy but the stats on effective execution are disturbingly poor.

At Strategy Illustrated, we believe a critical gap between failure and success is formed well before execution is even underway.

In our experience a significant inhibitor to success is not the inability to execute on strategy – it’s the inability to communicate strategy effectively.

The adult brain searches for structure, pattern and resolution, elements that are often missing in the delivery of this kind of information.

If your strategy is heavy on data and rationale, gaining traction can be hard to achieve…

In some cases, very hard.

But not impossible. Far from it.

By using some of the most fundamental mechanisms for effective communication – such as stories and imagery – any organisation can bring its people on a journey that delivers the right balance of structure and content.

“I would like to congratulate you and your team on the way you organised the process we worked through together to create the illustration… I couldn’t have conceived that we would have built something as outstanding as we did… Without the assistance of your team we wouldn’t have been in the ball park.”

GM Corporate Affairs, Insurance Industry

“It was when we started to use the illustration that we began to realise its real power.”

Senior Executive, Airline Industry

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